In a groundbreaking development for the African podcasting community, Wazo is set to revolutionize the way podcasters monetize their content in Kenya and Africa in general. This trailblazing platform allows Kenyan and African podcasters to directly benefit from their hard work, opening up new opportunities for content creators across the continent.
Launched on July 17, the Wazo One plan is available for all listeners absolutely free of charge. With this plan, users can access a diverse range of podcasts, spanning various topics and genres, straight from their devices.
Wazo is the first platform of its kind in Kenya, offering a brand-new revenue stream for podcasters, while also providing advertisers with an aggregated audience of over 39M listeners across the SemaBOX creator network.
Advertisers will now have a one-stop shop to reach the Kenyan podcast audience in a highly effective way. This is especially beneficial for creators as the major Western platforms do not currently offer monetization to Kenyan creators.
“We are truly excited that we can finally bring this online. Our goal has always been to help podcasters earn revenue, and we are confident that WAZO will be the tool that can unlock this effectively. We also hope that by introducing monetization right from the start, the rest of the podcast industry will follow. These wonderful creators are making world-class content, and it’s about time they started to benefit from this,” said the founder of SemaBox.
One of the key highlights of Wazo is its commitment to empowering Kenyan content creators from the get-go.
As soon as the platform launches, Kenyan podcasters will have the opportunity to monetize their content, providing them with a tangible source of revenue for their dedication and creativity.
Furthermore, Wazo’s inclusive vision extends beyond Kenya’s borders. In the third quarter of 2023, the platform plans to extend its monetization features to support content creators from Uganda and South Africa.
This move aims to foster a thriving podcasting community across the African continent, enabling talented individuals to showcase their stories, insights, and perspectives to a global audience while reaping the benefits of their efforts.
The team behind Wazo has worked diligently to ensure that this platform is not only user-friendly but also financially empowering for creators.
By integrating advertising revenue into the monetization model, podcasters can tap into additional streams of income while engaging their audiences.
As the podcasting landscape continues to grow and diversify, Wazo stands at the forefront of this digital revolution. With its innovative approach to podcast distribution and creator monetization, Wazo is all set to shape the future of African podcasting.